The first chapter
Began as a dealer of advanced Japanese artisan eyewear and opened the first direct-sale eyewear store in Nanjing.
SOSEKI / Brand space
Founded in 2014, SOSEKI brings distinctive fragrance and lifestyle brands to Asia with intention and integrity.
A quiet name.
An ambitious role.
“SOSEKI” takes its name from the Japanese novelist Natsume Soseki. In an old Chinese expression, it also evokes “washing one’s teeth with rocks”—a retreat from noise in search of inner clarity.
We believe fragrance is more than a scent. It can be a sanctuary, a cultural language and a way to connect people with themselves. We bring expressive brands to Asia through careful management, thoughtful distribution and respect for what makes each house singular.
Our evolution2014 — 2026
From specialist retail
to an Asia brand platform.
Selected milestones from the original SOSEKI company profile.
Wholesale expansion
Expanded into wholesale and became distributor of six Japanese eyewear brands in Mainland China.
Luxury market leadership
Entered luxury fashion eyewear and became Mainland China’s largest DIOR Eyewear seller across retail and wholesale.
Fragrance begins
Entered niche fragrance in cooperation with eleven perfume houses and opened the first direct-sale fragrance store in Hangzhou.
Retail expansion
Opened eleven direct-sale stores, joined with thirty dealer shops, and became Greater China distributor for AGONIST and YOHJI YAMAMOTO PARFUMS.
From operator to investor
Focused the company on fragrance and cosmetics distribution in Asia, adding TIMOTHY HAN / EDITION and CRA-YON. Invested in AGONIST PARFUMS and supported its evolution and relaunch as LYDEEN PARFUMS.
LYDEEN launches
Invested the founders of Agonist, rebranding with master perfumer Christian Provenzano, Launched LYDEEN PARFUMS, marking a new phase in the group’s brand-building journey.
Fine fragrance R&D
Began R&D into ethanol for fine fragrance.
Digital commerce begins
Established our TikTok (Douyin) business division. LYDEEN opened its first pop-up store.
Flagship retail
LYDEEN opened its first store and first flagship store.
Regional expansion
CRA-YON entered the Chinese market and opened its first store in Asia. Partnered with TRANSCOSMOS, one of Japan’s leading e-commerce service companies, marking the official launch of our business in Japan. Established our paper packaging facility in Wenzhou, China.
Digital commerce leadership
Ranked No. 1 in the fragrance category on Douyin (TikTok) across multiple months.
Partner network.
Across media, retail, brand partners and exhibitions, SOSEKI builds visibility through a connected cultural network.
SOSEKIECOSYSTEMGlobal ↔ Asia
Cooperation partners
Permanent exhibitions
Selected stockists
Press cooperation
