We build brands with a point of view.
Our portfolio is intentionally focused. We invest in distinctive brands with strong creative identities—and build them for long-term growth across Asia.

01 / Sweden · Fragrance House
LYDEEN
A Swedish fragrance house where Scandinavian restraint meets expressive, contemporary perfumery.
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02 / Sweden / France · Modern Perfumery
CRA-YON
Vibrant, inclusive fragrances built as a wardrobe of moods, moments and personal expression.
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03 / Japan · Designer Fragrance
YOHJI YAMAMOTO PARFUMS
An avant-garde fragrance world shaped by contrast, restraint and the beauty of the unexpected.
Visit brand website ↗Retail presenceSpaces where brand worlds become tangible
From portfolio to physical presence.
Our vision is to become the essential Asia partner for fragrance brands—connecting creation, manufacturing, local storytelling, digital commerce and sustained market growth into one integrated platform.





One teamMultiple disciplines
Strategy meets execution.
01
Leadership & Investment
02
Brand Strategy
03
Creative & Design
04
Commerce & Content
05
Sales & Retail
06
Product & Supply Chain
FOR FOUNDERS AND BRAND OWNERS